The People: Giorgio Poeta
The Philosophy: Protect bees and continuously seek innovation in honey and honey products
There are places where man has not altered the landscape, places where unspoiled nature reigns supreme. Giorgio Poeta, guided by his immense love for bees and the delicious nectars they give us, has managed to locate these mystical places and in each of them he has established hives, the bee houses.
We are in the Marche region, more precisely in the valleys surrounded by the Umbria-Marches Apennines, among rolling hills and peaks that can boast heights of up to 1,500 meters. In this environment, far from intensive farming and pesticides, Giorgio Poeta raises his bees with the utmost respect for the well-being of the insect and the surrounding environment, using the practice of nomadism, which allows the bees to have ever-changing blooms and consequently produce the most diverse varieties of honey.
GIORGIO POETA is a real beekeeper, one whose veins run with honey instead of blood. The tattoo of a beehive on his arm is proof of how strong and deep his bond with his bees is.
His passion drives him to continually seek out new things and create ever more innovative products, all while always respecting and caring for his bees. Giorgio Poeta’s honey is sweetness, it is love, it is as natural and sincere as you can eat, the result of teamwork between the tireless bees and their fearless protector.